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M&M's innovative marketing approach


Company Introduction

M&M

M&M's are multi-colored button-shaped chocolates. The candy originated in the United States in 1941, and M&M's have been sold in over 100 countries since 2003.

Customer Needs

1. Small advertising reach

2. Lack of innovation

3. Time consuming in producing materials & Ads replacement

Scenarios

Advertising and Guiding & Delivery

PUDU Solution

BellaBot and KettyBot are eye-catching and interactive. BellaBot walks around the set area to attract & interact consumers. KettyBot plays ADs and leads consumers to product shelf.

Product Using

BellaBot

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